Such uses tive support role. Although authors speak of DSS as improving There were indications that understanding the potential stra- c impact of IT and integration with business planning effectiveness compared with the efficiency goals of processes may iead to greater IT utilization.
Get Full Essay Get access to this section to get all help you need with your essay and educational issues. What unmet benefits are added and what value is created for the customer by USA Today?
Gannett was brilliant to seize a great opportunity to niche market news. He understood that the needs of this group were evolving and that there was an opportunity to change the formatting of news so that it could be more easily digested and embraced by this set of men on the move.
Specifically, he noticed that attention spans were increasingly growing short and there was a growing desire for more information Ferrell et al,p.
There were a variety of unmet benefits that were addressed by USA Today and its value was immediately apparent by skyrocketing sales that immediately graced this paper. For instance, by changing the formatting so that information could be more easily and quickly absorbed by readers, readers could more efficiently catch up on a wide array of news while needing a smaller attention span and less time.
In addition, by reducing the size of the paper, USA Today made it more convenient to read while in the confined space of an aircraft. It also bridged the gap of information provided by its two main competitors by also reporting on pop culture and sports.
I, myself, have been trained to look forward to the copy of USA Today that is often waiting for me outside my hotel room in the morning. Answer the same questions for USAToday. This time Gannett saw an opportunity to address the need to counterbalance rising distribution and promotion costs.
This avenue also addressed that original need recognized by Gannett to get more information and fast as possible. Since its original inception, the website has grown to include may added values to readers.
For instance, archived articles are now available which is an incredible plus for students such as myself. They also added a travel site which is a great extension of services to a customer base who is regularly on the move.
Blogs, RSS, podcasting, zip code sorted information, relevant local advertising links, and the ability for consumers to add content are all other very effective benefits of USAToday.
Most recently another benefit which adds wonderful value to our technologically advanced world is the ability to access USAToday. Do you believe that USA Today is well positioned and has properly segmented for the future?
With an almost immediate rise to the number one best-selling newspaper in the country, this point is clearly made as customers have clearly shown their response with continued purchases and site visits. Gannett has proven to be extremely skilled at forecasting trends and speaking directly to them via new services or offerings.
Customers embrace the formatting and the style of delivery. Should I have find that there is late breaking news that I want to follow such as the recent Boston bombings, then I will go directly to a news channel type site such as CNN. Unfortunately, this segmentation may not serve them as well into the future as it did in the past due to our ever changing world.
Specifically, this paper has seen a decline in business due to a slump in travel, slowing traffic at the airports and hotels where it makes many of its single-copy sales Vanacore, Further, while the demographics segmented originally by USA Today was the male business traveler, trends have since shown that online readers of USA Today are very closely divided between men and women.Case Study: Usa Today vs Digital Media Essay.
Gannett seize in launching USA Today? How did the company learn about and respond to these opportunities? USA Today has provided consumers with what they need and have progressively changed along with their evolution in daily living with its innovation in fulfilling customer needs.
What Opportunities In The Marketing Environment Did Gannett Seize In Launching Usa Today How Did The Company Learn About And Respond To These Opportunities Answer. After leaving the army, he was married to Edith Peters, graduated from the University of Pennsylvania and began his career in marketing, advertising and public relations with General Electric.
He spent many years with N.W. Ayer, one of the country's largest advertising agencies, as a vice president, managing some of the firm's largest accounts.
1. What opportunities in the marketing environment did Gannett seize in launching USA Today? How did the company learn about and respond to these opportunities?
What opportunities in the marketing environment did Gannett seize in launching USA Today? How did the company learn about and respond to these opportunities? - Home» Questions» Management» Marketing Management» Brand Management» What opportunities in the marketing environment.
What opportunities in the marketing environment did Gannett seize in launching USA Today? How did the company learn about and respond to these opportunities?
Answer the same questions for kaja-net.com 2. How has a continuous strategy of marketing innovation proved successful for USA Today as it looks toward its future? .