Every business needs to have a written business plan. But, how do you write a business plan?
Sometimes people use the term business plan when they are referring to a project. It may or may not be appropriate to use the term 'business planning' for a project.
Some projects are very substantial and equate to an autonomous independent business activity, in which case a business plan is entirely appropriate. Business planning terminology can be confusing because much of it is used very loosely, and can mean different things.
Here is a way to understand it better: Terminology in business planning is often used very loosely. When people talk and write about business planning different terms may mean the same thing, and a single term can mean different things.
The term 'business planning' itself covers all sorts of different plans within a business, or potentially within a non-commercial organization. The words 'strategy' and 'strategic' arise often in the subject of buisness planning, although there is no actual difference between a 'business plan' and a 'strategic business plan'.
Every business plan is arguably 'strategic'. Everyone involved in planning arguably adopts a 'strategic' approach. This increasingly applies to many non-commercial activities government services, education, health, charities, etcwhose planning processes may also be described as 'business planning', even though such organizations may not be businesses in the way we normally imagine.
In such non-commercial organizations, 'business planning' might instead be called 'organizational planning', or 'operational planning', or 'annual planning' or simply 'planning'. Essentially all these terms mean the same, and increasingly the tendency is for 'business planning' to become a generic general term to refer to them.
Business planning always starts with or revisits the basic aim or need to provide products or services to customers - also called a market or 'market-place'. Consequently business plans tend first to look outwards, at a market, before they look inwards, at finance and production, etc.
This means that most business plans are driven by marketing, since marketing is the function which addresses market opportunity and need, and how to fulfil it.
Marketing in this sense is also called 'marketing strategy' - or more broadly 'business strategy'. Many people use the words 'sales' or 'selling' and 'marketing' to mean the same thing - basically selling products or services to customers, in the broadest sense.
In fact, marketing refers to much wider issues than sales and selling. Marketing involves the strategic planning of a business or other organizational provider through to every aspect of customer engagement, including market reserach, product development, branding, advertising and promotion, methods of selling, customer service, and extending to the acquisition or development of new businesses.
Sales or selling is an activity within marketing, referring to the methods and processes of communicating and agreeing and completing the transaction sale with the customer. Given all this, it is hopefully easier to understand why, depending on a person's role or standpoint or the department in which they work, 'business planning' may be referrred to in many and various ways, for example as 'sales planning', 'marketing planning', 'strategic planning', etc.
If there is a technically correct definition of 'business planning', then perhaps we can best say that 'business planning' refers to the plan of the overall organization, or to a unit or division within an organization with responsibility for a trade or profit.Q: I want to know what questions I need to answer in my business plan.
Do you have a format I can follow to write it? A: Address your audience's questions. Professional investors want to know how. Oct 03, · Business plan template: This fill-in-the-blank business plan template is in the format preferred by banks and the U.S.
Small Business Administration (SBA). How to start a business: An easy-to-follow six-step process for starting a new business/5(). Here is the detailed b2b SaaS marketing plan template we used to create a multi-million dollar company. It includes website design strategies to generate trial accounts and email drip campaigns to convert them into paying customers.
Oct 03, · Business plan template: This fill-in-the-blank business plan template is in the format preferred by banks and the U.S.
Small Business Administration (SBA). How to start a business: An easy-to-follow six-step process for starting a new business/5().
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The first business plan is often the most difficult to write. A company may have little or no history, and often may not know lender requirements, what to stress and what to avoid.