Internationalisation of the spanish fashion brand zara

This is the motto of Enric Casi [below], Director General of the Spanish corporate group Mango which designs, makes and sells clothes for women.

Internationalisation of the spanish fashion brand zara

The Colosseum in Rome, built c. The Roman Empire at its greatest extent, AD. Romea settlement around a ford on the river Tiber conventionally founded in BC, was ruled for a period of years by a monarchical system, initially with sovereigns of Latin and Sabine origin, later by Etruscan kings.

The tradition handed down seven kings: In BC, the Romans expelled the last king from their city and established an oligarchic republic.

In the wake of Julius Caesar 's rise and death in the first century B. The long and triumphant reign of the first emperor, Augustusbegan a golden age of peace and prosperity. The Italian Peninsula was named Italia and, as the territory of the city of Rome, maintained a special status which made it "not a province, but the Domina ruler of the provinces ".

At its height under Trajanit covered 5 million square kilometres. The Western Empireunder the pressure of the barbarian invasionseventually dissolved in AD, when its last Emperor Romulus Augustulus was deposed by the Germanic chief Odoacerwhile the Eastern half of the Empire survived for another thousand years.

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After the fall of the Western Roman EmpireItaly fell under the power of Odoacer's kingdomand, later, was seized by the Ostrogoths[53] followed in the 6th century by a brief reconquest under Byzantine Emperor Justinian.

The invasion of another Germanic tribethe Lombardslate in the same century, reduced the Byzantine presence to the rump realm of the Exarchate of Ravenna and started the end of political unity of the peninsula for the next 1, years. The Lombard kingdom was subsequently absorbed into the Frankish Empire by Charlemagne in the late 8th century.

The Franks also helped the formation of the Papal States in central Italy. Until the 13th century, Italian politics was dominated by the relations between the Holy Roman Emperors and the Papacy, with most of the Italian city-states siding with the former Ghibellines or with the latter Guelphs from momentary convenience.

Given the power vacuum caused by extreme territorial fragmentation and the struggle between the Empire and the Holy Seelocal communities sought autonomous ways to maintain law and order. In a league of city-states, the Lombard Leaguedefeated the German emperor Frederick Barbarossa at the Battle of Legnanothus ensuring effective independence for most of northern and central Italian cities.

Flag of the Italian Navydisplaying the coat of arms of the most prominent maritime republics: VeniceGenoaPisa and Amalfi In coastal and southern areas, the maritime republics grew to eventually dominate the Mediterranean and monopolise trade routes to the Orient.

They were independent thalassocratic city-states, though most of them originated from territories once belonging to the Byzantine Empire.

Internationalisation of the spanish fashion brand zara

All these cities during the time of their independence had similar systems of government in which the merchant class had considerable power. Although in practice these were oligarchical, and bore little resemblance to a modern democracythe relative political freedom they afforded was conducive to academic and artistic advancement.

Venice and Genoa were Europe's gateway to trade with the East, and a producer of fine glass, while Florence was a capital of silk, wool, banks and jewellery.

The wealth such business brought to Italy meant that large public and private artistic projects could be commissioned. The republics were heavily involved in the Crusadesproviding support but most especially taking advantage of the political and trading opportunities resulting from these wars.

In Sardiniathe former Byzantine provinces became independent states known in Italian as Giudicatialthough some parts of the island became controlled by Genoa or Pisa until the Aragonese annexation in the 15th century. The Black Death pandemic of left its mark on Italy by killing perhaps one third of the population.

Early Modern Italian states before the beginning of the Italian Wars in Lopez, C and Fan, Y () “Internationalisation of the Spanish fashion brand Zara”, Journal of Fashion Marketing and Management, Vol. 13 Iss: 2, pp – Mittal, B. (), The role of affective choice mode in the consumer purchase of expressive products, Journal of Economic Psychology, 9, .

Decisions and guidelines

Zara continuous to be competitive, as its approach to fashion is unique and it continuously respond to the current changing trends (Ghemawat & kaja-net.com, , pp. 1). Zara, which has currently become one of the key players in the fashion industry, had its first location in Spain, which opened in the year of Internationalisation of the Spanish fashion brand Zara.

Journal of Fashion Marketing and Management. 13 (2), pp.

Internationalisation of the spanish fashion brand zara

Available via Emerald. [Accessed 2 January ]. MarketLine, PESTLE Analysis: Norway. [pdf] Available via EBSCO [Accessed 12 November ]. MarketLine, a.

Italy (Italian: Italia ()), officially the Italian Republic (Italian: Repubblica Italiana [reˈpubblika itaˈljaːna]), is a country in Europe. Located in the middle of the Mediterranean Sea, Italy shares open land borders with France, Switzerland, Austria, Slovenia and the enclaved microstates San Marino and Vatican kaja-net.com covers an area of , km 2 (, sq mi) and has a largely.

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Location of Italy (dark green) – in Europe (light green & dark grey) – in the European Union (light green) – []. Zara is able to allow its retail store to adjust % of their orders after season started. ). over in-house designers and fully-owned fabric supplier-Comditel.

however. Zara also outsourced some labour-intensive activities (40% of total production) and materials like what Benetton did.

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