Find out which one is perfect for Which Is Right for Your Business? Good pricing strategy helps you determine the price point at which you can maximize profits on sales of your products or services. Along with product, place and promotion, price can have a profound effect on the success of your small business.
|Join Our Mailing List!||Blue Mountain Spring water comes from the deepest of natural springs to provide you with the finest quality naturally refreshing spring water. We have been supplying our water to very satisfied customers since|
For your marketingplan, select your target market for selling Blue Mountain SpringWater, based on the information in the scenario. Describe how youwill segment your market and which main strategy you will use toreach your targeted customers see chapter 9 of the textbook.
Some detail about Blue Mountain Springwater, Inc. Consumers have demonstrated a strong thirst for bottled water thatwill continue in the future. A high level of interest exists forproducts that consumers perceive as a healthful alternative toother beverages.
National leaders of the purified water segment include: Regionally, with some geographical overlaps, thesebrands are: Thus, consumers may believethey are buying from a regional company versus a multinationalcorporation that also sells purified water.
Regardless, Blue Mountain offers consumers the bestquality bottled spring water available, at an affordable price. Convenience store and supermarketchains that sell their private brand of spring water influencelocal markets, but are often limited by the resources of a varietyof suppliers.
In addition, some regional bottlers also providedirect delivery service of 3 and 5 gallon containers anddispensers to homes and businesses.
Technological innovations indesigning and printing bottle labels have created growth in a newniche. Namely, some spring water companies sell their water brandwith customized labels for promotional use at tradeshows,universities and events. With a minimal investment in printingsoftware, bottlers can, for example, provide an individualized,promotional product of branded spring water to smaller retailers atan affordable price.
As described above, potential continued growthfor the industry continues to look positive. While there are many competitors inthe industry, Blue Mountain has achieved success by: Browse hundreds of tutors.•Blue Mountain Spring water will achieve better market penetration through relatively low price.
Our penetration pricing takes advantage of word-of-mouth advertising, allowing satisfied customers to spread the word about how the product is a good deal prior to raising the prices Birthday and graduation coupons etc. Sep 28, · 6 Different Pricing Strategies: Which Is Right for Your Business? By April Maguire.
one of the most important is the pricing strategy utilized by its owners.
Good pricing strategy helps you determine the price point at which you can maximize profits on sales of your products or services. When setting prices, a business owner needs to /5(). Bestseller is an over-hyped tag. It doesn’t determine the quality of the product.
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